“Did You Getters The Empty Chair” highlights the vital role local convenience stores play in supporting community spirit, especially during the festive season.  

Centered on Arthur, an elderly gentleman coping with loss, the story shows us how small gestures, like a friendly greeting or a brief conversation, can go a long way for those facing loneliness at Christmas.  

The campaign is more than an advertisement; it is a tribute to our Nearby retailers and their power to create a sense of belonging and comfort in their stores, reminding everyone that sometimes, presence is the greatest gift at Christmas. 

Watch our ad from the 5th of December on ITVx!
See our teasers below as a first look…