Dinny’s Nearby Castlederg part of the fabric of the community for over four decades

DINNY’S store has been part of the fabric of Castlederg for over four decades, with the local convenience store renowned for its impeccable personal service and wide array of offerings.

Established back in the late 70’s by Dinny McCrory himself with help from wife, Mary, the Ferguson Crescent shop has seen a number of renovations and alterations over the years – but one thing that has remained constant is the impeccable customer service. The store is now operated by Dinny’s sons, Sean and Declan and the McCrory family are pleased to offer all the products and services of a local convenience store, including newspapers, magazines, bean to cup coffee and lottery, while also stocking a wide range of grocery essentials, fresh food, bread & bakery, non-food, hardware, and giftware, which now makes it a one stop shop for the local community.

The McCrory family have been with S&W as their wholesale supply partner for over eleven years while a trading under the Today’s Local brand during this time. The store has now rebranded to S&W’s exclusive new Nearby brand and has undergone further store renovations including new floor, ceiling, shelving and refrigeration along with the introduction of Rescan EPOS. The store was totally transformed over a two-week period with a new look and feel yet the core value of customer service remained with the store trading from a temporary location during the renovations.

“We’ve been serving our local community for over 40 years and can’t wait for our customers to continue to reap the rewards of our new venture as a Nearby store with S&W. As part of the Nearby family, we look forward to working with the team to continue our customer service and unrivalled value to the people of Castlederg and beyond.”

Sean McCrory

Completely exclusive to S&W Wholesale, Nearby plays a vital part in a wider modernization strategy to help independent retailers forge deeper connections in the local community. Despite the extensive challenges faced during the pandemic, Nearby will continue to operate to the highest standard of safety precautions with the opening of even more new stores planned across the island of Ireland before the end of the year.

“Since the opening of the very first store back in April, we’ve been working to create a high- quality service for both Nearby retailers and their customers instore. The new Nearby stores have been very well received in their local communities with retailers noticing an increased level of footfall in their stores as a direct result of the conversion to Nearby and we have no doubt that the people of Castlederg will enjoy their new look store.”

Maurice Little – Nearby NI Sales Manager at S&W Wholesale

Dinny’s is very much part of the community and embodies the ethos of the Nearby brand by offering a friendly service, quality, and value with regular special offers throughout the store.

“It’s very much a family thing, and both myself and my brother, Declan, are proud to have taken over the store,” Sean said. “Mum and Dad believe it or not are still involved in the shop and enjoy coming to store and chatting to customers.”  They love chatting to customers who are now coming to store with their kids and even grandkids. “That’s what it’s all about for us.” “We pride ourselves on this personal service and feel this is what really sets stores like ours apart from the rest.

To celebrate this milestone the team at S&W presented the McCrory family with a 40 year cake, flowers for mum Mary and held a customer appreciation day handing out nearby bags for life to each customer packed full of local supplier goodies and treats.